Privacy Policy

Effective Date: Last updated July 20th, 2024

Welcome to Aisle of Hearts ("we," "our," or "us"). We are committed to protecting your privacy and ensuring a secure experience on our matrimonial website. This Privacy Policy outlines how we collect, use, disclose, and protect your information. By using our website https://aisleofhearts.com (the "Site"), you agree to the practices described in this policy. If you do not agree with this policy, please do not use the Site.

1. Information We Collect

We collect various types of information to provide you with our services effectively. The information collected can be categorized as follows:

Personal Information

Information that you provide to us directly, including but not limited to:

Account Information: Name, gender, date of birth, email address, phone number, and postal address.
Profile Information: Details you share to create a matrimonial profile, including preferences, photos, education, occupation, religion, and other personal attributes.
Communication Information: Any messages or correspondence you send to us through our Site or via email.
Verification Information: Documents or information provided to verify your identity, such as government-issued ID, utility bills, or other proof of identity.

Technical Data

Information collected automatically when you use our Site:

Usage Data: Your IP address, browser type, operating system, access times, and the pages you have visited.
Device Data: Information about your device, including the device type, unique device identifiers, and operating system version.
Cookies and Tracking Technologies: Information collected through cookies, web beacons, and similar technologies used to track your interaction with our Site. Cookies are small files stored on your device to enhance user experience.

Financial Data

Information related to transactions, such as payment information, which is processed through secure third-party payment processors and not stored on our servers.

Behavioral Data

Data regarding your behavior on our Site, including the pages you visit, the time you spend on each page, and your interaction with various features.

2. How We Use Your Information

We use your information to provide, manage, and improve our services. Specifically, we use your information to:

Account Management: Create and manage your account, including profile creation, registration, and login.
Service Delivery: Facilitate and manage matrimonial matches, communication between users, and other related activities.
Transaction Processing: Handle payments, process transactions, and manage billing information securely.
Customer Support: Respond to your inquiries, provide assistance, and address any issues you encounter.
Personalization: Customize your experience on the Site, including content and match recommendations based on your preferences.
Marketing and Communications: Send promotional materials, newsletters, and updates related to our services. You may opt out of marketing communications at any time.
Legal and Regulatory Compliance: Comply with legal obligations, resolve disputes, enforce our agreements, and protect our rights and those of our users.
Behavioral Analysis: Analyze user behavior to improve our Site, develop new features, and enhance user experience.
Security and Fraud Prevention: Monitor and enhance the security of our Site, detect and prevent fraud, and protect the integrity of our systems and data.

3. Sharing Your Information

We may share your information in the following circumstances:

With Third-Party Service Providers: We may share information with vendors and service providers who perform services on our behalf, such as payment processing, data analysis, email delivery, and hosting. These parties are bound by confidentiality agreements and are prohibited from using your information for any other purpose.
For Business Transfers: If we undergo a merger, acquisition, or sale of assets, your information may be transferred to the new entity as part of the business transition. We will notify you of such changes through the Site or other means.
For Legal Reasons: We may disclose your information to comply with legal obligations, respond to lawful requests or legal processes, and protect our rights, privacy, safety, or property, or that of our users or the public.
With Your Consent: We may share your information with other parties if you have given us explicit consent to do so.
Public Profiles: Information you provide for your profile, including photos and personal attributes, may be visible to other users of the Site. You can adjust your privacy settings to control the level of visibility.

4. Data Security

We implement a variety of security measures to protect your personal information from unauthorized access, use, or disclosure. These measures include:

Technical Safeguards: Secure servers, encryption, and secure communication protocols (e.g., HTTPS) to protect data during transmission.
Access Controls: Restricted access to personal information within our organization based on the need to know.
Physical Security: Measures to protect our facilities and physical assets from unauthorized access.
Regular Audits and Monitoring: Ongoing monitoring and regular audits of our security practices to identify and address vulnerabilities.
Data Anonymization: In certain cases, we may anonymize your data to ensure that it cannot be traced back to you.

Despite these efforts, no security system is impenetrable. We cannot guarantee the absolute security of your information and recommend that you use caution when sharing personal information online.

5. Your Data Protection Rights

Depending on your location, you may have the following rights regarding your personal data:

Access: The right to access and obtain a copy of the personal data we hold about you.
Correction: The right to request correction of inaccurate or incomplete information.
Deletion: The right to request deletion of your personal data, subject to certain exceptions.
Restriction: The right to request restriction of processing your personal data under certain conditions.
Objection: The right to object to the processing of your personal data for certain purposes.
Data Portability: The right to receive a copy of your personal data in a structured, commonly used, and machine-readable format.
Withdraw Consent: The right to withdraw your consent at any time where we rely on your consent to process your personal data.
Lodge a Complaint: The right to lodge a complaint with a data protection authority if you believe our handling of your personal data infringes applicable law.

To exercise these rights, please contact us using the details provided below.

6. Third-Party Links

Our Site may contain links to other websites. We are not responsible for the privacy practices or content of such third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

7. Children’s Privacy

Our Site is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information.

8. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technologies, or legal requirements. The updated policy will be posted on this page with an updated effective date. We encourage you to review this Privacy Policy regularly to stay informed about how we are protecting your information.

9. Contact Us

If you have any questions, concerns, or requests related to this Privacy Policy or our data practices, please contact us at:

Aisle of Hearts
531A Upper cross Street, #04-95, Hong Lim Complex
051531, Singapore
+94 77 756 4913
info@aisleofhearts.com